#79: Par Bar Protein

TJ welcomes guest co-host John Kelly, (The Bumbling Golfer), to sit in with the Par Bar Protein founders, George and Jake. The duo shares their journey from lifelong friends and athletes to launching a healthy protein bar designed for golfers and fitness enthusiasts. Tired of seeing only hot dogs, candy, and energy drinks at the turn, they set out to create a cleaner option — gluten-free, non-GMO, no preservatives, no seed oils, and packed with quality protein and strong macros.

George and Jake dive into their inspiration, product development, and the challenges of launching a brand from scratch, including distribution, packaging, and taste testing. They also highlight the importance of brand culture, designing a product that not only fuels golfers but creates a lifestyle golfers are proud to rep. From breaking into Southern California golf courses to winning over the fitness community, Par Bar Protein is off to a fast start.

George and Jake also explain how they’re working to build a health-first brand, even as they face challenges with golf course distribution where margins often outweigh nutrition. They emphasize their mission to provide golfers with a clean, better-for-you option compared to the cheap, unhealthy snacks often offered at the turn.

This episode mixes fun co-host banter, behind-the-scenes startup grit, and the excitement of building something new for golfers who want better fuel on and off the course.

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Thanks for listening. Tune in next Thursday for our next episode!